Open Social: adding a ticketing system to the event feature on a community platform — a UX/UI case study

Open Social

Background

The Challenge

Our Design Process

WHO ARE WE DEALING WITH?

Market analysis

Market Comparison Chart (direct competitors)

Best ticketing practice feature comparison

Feature Comparison Chart (Indirect competitors)

Quantitative & Qualitative User Research

EVENT MANAGER

The main findings from the user research of event managers

DEFINE — WHAT IS THE PROBLEM?

User Persona

Storyboard Event Manager

Jobs Stories

EVENT ATTENDEE

The main findings from the user research of the event attendees

User Persona

Storyboard of event attendee

User Journey

Job Stories

Problem Statement

Hypothesis Statement

IDEATE & DEVELOP — SOLVING THE PROBLEM

Site map showing the paths where the tickets for the events can be managed
Site map showing the paths where the tickets for the events can be bought

EVENT MANAGER

Full User Flow Event Manager

EVENT ATTENDEE

Happy Path User Flow Event Attendee

PROTOTYPING

Mid-fidelity prototypes

Some of the screens from mid-fi prototypes of Event Manager’s side (after the iterations)

Testing and and iterating

Low-fidelity prototypes

Mid-fidelity prototypes

Some of the screens from mid-fi prototypes of Event Attendee's side (after the iterations)

Testing and and iterating

VISUAL DESIGN

High-fidelity prototypes

Next Steps

Insights and learnings

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Product Designer based in the Netherlands

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